For Immediate Release

JON LORENSEN'S ACURA OF AVON WINS ACURA'S HIGHEST HONOR

            Canton, CT - 2/16/10 – Jon Lorensen's Acura of Avon has been awarded Acura's most prestigious honor – the Dealership of Distinction award – for its exceptional performance during 2009. This distinguished honor is reserved for only those select dealers that excel in providing an exceptional client experience.

American Honda Motor Co., Inc., established the Dealership of Distinction award in 1991 to recognize its Acura dealerships for exhibiting excellence across all areas of operation. Acura of Avon is among only 76 out of 263 Acura automobile dealerships in the United States to meet or exceed the award standards to qualify for the Dealership of Distinction award. Acura of Avon is proud to have received Acura’s highest dealership honor, yet again!

            “Winners of the Dealership of Distinction award are the very best dealerships in the country,” said John Mendel, executive vice president of automobile sales for Acura. “They achieved the lofty standards established to exceed the expectations of even our most discriminating clients. These standards guarantee that the client’s ownership experience will be as exclusive as our high-performance Acura automobiles.

            “Each award-winning dealership can be recognized by the Dealership of Distinction trophy and other recognition items displayed throughout the dealership,” said Mendel, “and by the exceptional and personal experience that is delivered to every client who visits that dealership. I invite you to stop in and experience the benefits of working with an Acura award-winning dealership.”

            Jon Lorensen, Owner of the Lorensen Auto Group (which includes Acura of Avon) added that “it is all about our people, the process, and, more importantly, our customers that make an award like this possible. We look forward to the challenges of the future, and are confident that we will continue to serve our clients and our community - as well as welcome new customers - in the same spirit with which this award was given. Every day our employees demonstrate the highest level of service and commitment, and I am pleased that Acura of Avon has been recognized, once again, as a Dealership of Distinction."

            Acura of Avon offers a full line of technologically advanced performance luxury vehicles. The 2010 Acura lineup features six distinctive models including the RL luxury performance sedan, the TL performance luxury sedan, the TSX sports sedan, the turbocharged RDX luxury crossover SUV, the award-winning MDX luxury sport utility vehicle and the all-new ZDX four-door sports coupe.  For further details regarding the full line of Acura vehicles, visit www.acuraofavon.com.